![]() ![]() ![]() Google years ago lost the lead in product searches to Amazon, where the majority of searches really do begin: 66% of online shoppers in the U.S. Perhaps most surprising though is that 69% of the total universe of the respondents from all 10 countries, just over 11,000 people, report a “very positive impact” on their “general well-being or overall quality of life” from their use of search-that’s a higher percentage than the responses on networking or communications or music or video streaming or online marketplaces, which speaks to the exceedingly important and even satisfying place that search serves in our lives. They also say they used an average of 2.84 search engines in the past 12 months. ![]() Of the 1,007 U.S.-based respondents, 62% reported using more than one search engine in the past 12 months and nearly 75% said they change their default search and browser settings. ![]()
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